Volita — Windows & Door Service & Project Management Dashboard (Slovakia)

Project Overview

VOLITA GROUP a.s. is a Bratislava-based home services company providing window, door, blind, and garage door maintenance and repair across all eight regions of Slovakia. Their value proposition is built around free thermal imaging diagnostics, long warranties (up to 48 months), and measurable energy savings — positioning the service as an investment rather than a cost.

The brief was to build a professional, conversion-focused service website in Slovak that could handle lead capture, online appointment booking, blog content, and service education — all tied together with proper analytics and GDPR compliance. The site needed to work as both a marketing asset and an operational tool for their 22-person field team.

Business Outcomes

• Enabled customers across all 8 Slovak regions to self-serve appointment bookings online, reducing inbound call volume for the team
• Drove qualified leads through a structured contact form with file upload (customers attach photos of damaged windows/doors), improving pre-visit job qualification
• Built a savings calculator demonstrating up to €400/year in heating cost reduction, directly supporting sales conversion by making the ROI tangible before a call is made
• Implemented GTM-tracked phone and email click events, giving the business visibility into which pages and CTAs drive the most direct contact attempts
• Achieved a 4.82/5 customer rating surfaced prominently throughout the site, reinforcing trust for cold traffic from organic search
• SEO-focused blog covering window/door maintenance topics (condensation, seal replacement, heat loss) drives consistent organic traffic across long-tail Slovak search queries

What I Built

• Region-based booking calendar — weekly availability calendar with a Slovak region selector (10 regions); customers pick a time slot directly tied to their province, routing the booking to the correct field team
• Contact & inquiry form — structured form collecting name, email, phone, address, problem description, and file uploads (photos); includes GDPR consent checkbox and server-side validation
• Savings calculator — interactive tool where users input window count and building type, returning an estimated annual heating cost saving to justify the service investment
• Shading systems configurator — guided selector helping customers identify the right blind or exterior shading product for their window type and use case
• Promotional countdown timer — JavaScript countdown tied to a campaign end date, shown site-wide during promotional periods to create urgency
• Customer reviews section — dynamically rendered testimonial carousel with aggregate rating (4.82/5 from 96 reviews) pulled from the CMS
• Service pages — dedicated pages for each service line (window repair, seal replacement, glass replacement, garage doors, blinds, emergency service) with pricing context and discount badges
• Blog & editorial content — CMS-managed blog with SEO-structured articles on window maintenance, heat loss prevention, and home upkeep
• Projects portfolio — before/after showcase of completed jobs by service type and region
• Team directory — 22-member staff listing with roles, used to humanise the brand for potential customers
• Cookie consent management — custom banner with granular toggles (Functional / Statistical / Marketing), storing preferences server-side and respecting Slovak/EU GDPR requirements
• Service coverage map — visual map of all 8 Slovak regions with availability status and regional contact details

Stack

• Laravel (PHP)
• Blade Templates
• Alpine.js
• Tailwind CSS
• Montserrat, Nunito (WOFF2, self-hosted)
• Server-side dynamic resizing (Laravel)
• Google Tag Manager (GTM-KM3G8TSS)
• Custom GTM events (phone-click, email-click, form-submit)
• Custom GDPR consent manager
• VPS / Shared Hosting with Laravel deployment

Rendering Strategy

Server-Side Rendered (SSR) multi-page application via Laravel Blade, with Alpine.js handling lightweight client-side interactivity.

• Every page is fully rendered server-side, giving each service page, blog post, and region page a complete HTML document — ideal for SEO on Slovak-language search queries
• Alpine.js progressively enhances interactive components (accordion FAQ, booking calendar, cookie consent, countdown timer, configurator) without a full JS framework overhead
• Images are resized server-side via Laravel's image pipeline into multiple dimensions, served in optimised sizes per breakpoint
• Blog pages are structured with proper heading hierarchy, meta descriptions, and Open Graph tags managed through the CMS for social sharing
• GTM is loaded asynchronously to avoid render-blocking, with custom data layer pushes on all conversion events

Key Engineering Challenges Solved

1. Region-aware booking calendar Slovakia's field teams operate by region — a booking in Bratislava goes to a different dispatcher than one in Košice. Built a region selector that filters the calendar's availability grid server-side, ensuring time slots shown to the customer are only those available in their province, preventing double-bookings across teams.

2. File upload in the lead form Customers need to attach photos of damaged windows or door hardware so technicians can prepare before a visit. Implemented chunked file uploads with client-side type/size validation before submission, server-side virus scanning via Laravel, and secure storage in a private disk — preventing public URL exposure of customer uploads.

3. GDPR-compliant cookie consent with GTM integration Slovak law requires granular consent before firing marketing and analytics cookies. Built a custom consent manager that fires GTM tag activations conditionally based on stored consent state — marketing tags (remarketing, Facebook Pixel) only load after explicit opt-in, while functional cookies load immediately. Consent state persists across sessions via a first-party cookie.

4. Savings calculator with realistic output A generic "you'll save money" message isn't convincing. The calculator factors in window count, glazing type (single/double/triple), and building age to output an estimated annual saving in EUR — grounded in Slovak energy cost data. Keeping the logic transparent (showing the calculation breakdown) made the output credible rather than feeling like a marketing trick.

5. SEO for a service business across 8 regions A single "contact us" page doesn't rank for local searches. Created individual region landing pages (e.g., servis okien Bratislava, servis okien Košice) each with unique copy, local schema markup, and region-specific CTAs — allowing Volita to compete on geo-targeted queries across the whole country without duplicate content penalties.

6. Promotional countdown without hard-coding dates Campaign end dates change frequently. Rather than hard-coding a date in JavaScript, the countdown reads its target date from a CMS-controlled field, making it fully manageable by the marketing team without a deploy — and automatically hiding itself once the campaign expires.